Cade Price handles day-to-day management for Play It Again artist Walker Montgomery and all digital marketing efforts for Play It Again Music’s roster. Price began booking and promoting shows for bands he loved in high school in his small hometown of Boonville, MO. He spent his summers selling merch for touring artists before attended Missouri State. His early years of cold-calling venues proved beneficial as he began developing independent acts right out of college before landing a job at BMI and then Play It Again, where he started in a utility role on the publishing side before transitioning to full-time artist development and A&R. When Price is not working with artists or attending shows in Nashville, you can find him indulging his love of travel.