Alyssa grew up in a small town just west of Fort Worth, Texas. From a young age she was fully immersed in the Texas music scene, having been raised by two music loving parents. She developed a love for the storytelling that came through the songwriting of Texas country music, with a passion for younger artists and bands that were making names for themselves in the industry. Alyssa graduated a year early in 2019 from The University of Texas at Austin with a Bachelor of Science in Advertising, where she also had the privilege of being a University of Texas Cheerleader. Upon graduation she followed her passion for Texas country/red dirt artists into the booking industry where she worked as an intern at Red 11 Music in Nashville. After gaining experience in the live music industry she then headed back to Austin, Texas where she worked as the Sponsorship and Marketing Assistant for Rodeo Austin. In this role she was responsible for booking and managing a lineup of 70+ artists for the Outdoor Stage and 100X Dance Hall, planning and executing events, corporate sponsorships, and assisting in marketing efforts. Going all in to chase a dream, Alyssa made the official move to Nashville in Fall 2020 and within a short time began working as the Creative Intern at Anthem Entertainment while pursuing a Master of Arts in Music Business online in her free time. From there, Alyssa was hired on as a Creative Assistant and was then promoted to Project Manager of Artist Development for PIA Entertainment.